Apple
Devices · services · platforms
- Earnings release date
- 2026.07.30
- Market data date
- 2026.10.13
- Last checked
- 2026.10.13
View Matched Facts
EARNINGS & GROWTH
Revenue · Profitability · Key Metrics
EARNINGS ANALYSIS
Stock Analysis · Growth Drivers · Business Model
Growth Broadened Across the Business
Growth extended beyond iPhone to Mac and Services, with strength across multiple geographic markets. The broader contribution makes the quarter less dependent on a single product category.
Premium Mix Drove iPhone Growth
Higher sales of Pro models were a key driver of iPhone growth. The result points to premium demand and product mix, not just unit volume, as important supports for the hardware franchise.
Services Monetization Broadened
Advertising and cloud services contributed to growth, broadening the ways Apple monetizes its installed base. Recurring Services economics help reduce dependence on hardware replacement cycles.
Gross Margin Included a One-Time Benefit
Reported gross margin included a favorable tariff-refund benefit. The improvement should not be viewed entirely as underlying margin expansion, as product mix and component costs also shaped the quarter’s economics.
VALUATION · RETURN CALCULATOR
P/E · Multiples · Long-Term Investing
$341.27 × 14.59B
See calculation
FY2025 Q4 Revenue $102.466B
+ FY2026 Q1 Revenue $143.756B
+ FY2026 Q2 Revenue $111.184B
+ FY2026 Q3 Revenue $109.417B
= TTM $466.823B
- Current market cap
- $4.98T
- TTM revenue
- $466.823B
$4.98T ÷ $466.823B = 10.7x
- Current market cap
- $4.98T
- GAAP TTM net income
- $128.930B
$4.98T ÷ $128.930B = 38.6x
GAAP TTM net margin 27.6%TTM vs. Annualized Revenue
Recent-quarter and guidance annualizations are simple quarter-revenue ×4 comparisons, not forecasts for the next 12 months.
View high-point comparison
All-Time Closing High
2026-09-25Quarter revenue $109.417B ×4
Guidance revenue midpoint $112.713B ×4
Only information available at the peak is used. Only FY2026 Q3 results and FY2026 Q4 company guidance available at the September 25, 2026 peak are used.
The key variables were iPhone replacement demand, Services growth, installed-base monetization, expectations for AI devices, and share repurchases.
The peak multiple implied that Services mix expansion and lower shares outstanding from repurchases, not hardware growth alone, would also translate into strong per-share earnings growth.
Close $341.07 × 14.59B shares outstanding = approximately $4.98T market cap at the peak.
Requirements Implied by the Current Market Cap
This is the 2030 revenue implied by the current market cap under the displayed valuation assumptions.
Share-count changes and dividends are not included in this calculation.
Conditional Business Scenarios
Conservative · Base · Optimistic- Assumed 2030 net margin
- 25.5%Current 27.6%
- Assumed 2030 P/E
- 28.0xCurrent 38.6x
- Converted P/S
- 7.1x
View Conditional Shareholder Return Details
Shows the relationship among market cap, share count, implied share value, and shareholder return.
- Market Cap
- $4.98T$4.14T
- Shares
- 14.59B13.26B
- Implied Share Value Change
- -8.5%
- Implied Share Value Change
- -8.5%
- Dividend Contribution
- +1.3 pp
- Conditional Total Shareholder Return
- -7.2%
Device growth remains modest given iPhone's large revenue base and mature end markets, while component costs limit margin expansion. Services growth and share repurchases continue to support per-share results.
- Assumed 2030 net margin
- 26.0%Current 27.6%
- Assumed 2030 P/E
- 29.0xCurrent 38.6x
- Converted P/S
- 7.5x
View Conditional Shareholder Return Details
Shows the relationship among market cap, share count, implied share value, and shareholder return.
- Market Cap
- $4.98T$4.79T
- Shares
- 14.59B13.20B
- Implied Share Value Change
- +6.3%
- Implied Share Value Change
- +6.3%
- Dividend Contribution
- +1.3 pp
- Conditional Total Shareholder Return
- +7.6%
Device replacement and Services growth continue without extrapolating an AI device cycle in a straight line. Memory and component cost pressure, ecosystem monetization, cash generation and conditional net share-count reduction are reflected together.
- Assumed 2030 net margin
- 27.5%Current 27.6%
- Assumed 2030 P/E
- 33.0xCurrent 38.6x
- Converted P/S
- 9.1x
View Conditional Shareholder Return Details
Shows the relationship among market cap, share count, implied share value, and shareholder return.
- Market Cap
- $4.98T$6.26T
- Shares
- 14.59B13.25B
- Implied Share Value Change
- +38.5%
- Implied Share Value Change
- +38.5%
- Dividend Contribution
- +1.3 pp
- Conditional Total Shareholder Return
- +39.8%
The AI and device-replacement cycle and Services mix remain stronger than expected, profitability absorbs memory and component cost pressure, and conditional net share-count reduction provides additional support to per-share value growth.
This analysis presents long-term valuation scenarios. Scenario inputs are conditional assumptions and are not company guidance or market consensus.
Conditional Shareholder Return Calculator
P/E and P/S are linked through the assumed net margin.
View Conditional Shareholder Return Details
Shows the relationship among market cap, share count, implied share value, and shareholder return.
- Market Cap
- $4.98T$4.79T
- Shares
- 14.59B13.20B
- Implied Share Value Change
- +6.3%
- Implied Share Value Change
- +6.3%
- Dividend Contribution
- +1.3 pp
- Conditional Total Shareholder Return
- +7.6%
This is a conditional arithmetic result based on the displayed assumptions, not a forecast of future share price.
Original Sources
Official Apple IR/SEC materials and market data.
Methodology, Terms and Operating Principles
What is GAAP?
GAAP refers to U.S. generally accepted accounting principles. GAAP financial results include items such as stock-based compensation and amortization that companies may adjust out of non-GAAP measures.
Company-Specific Valuation Assumptions
VALUFOUR does not apply the same valuation multiples to every company. Conditional scenarios are analytical assumptions based on each company’s business model, revenue scale, growth rate, profitability, durability of growth and historical valuation range. They are not forecasts or recommendations.
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