Meta Platforms
Global digital advertising platform
- Earnings release date
- 2026.07.29
- Market data date
- 2026.10.13
- Last checked
- 2026.10.13
View Matched Facts
EARNINGS & GROWTH
Revenue · Profitability · Key Metrics
EARNINGS ANALYSIS
Stock Analysis · Growth Drivers · Business Model
Advertising Continued to Drive Growth at Scale
Advertising remained the main driver of Meta’s revenue growth even from a much larger base. The ability to generate more revenue from its existing user base remains central to Meta’s operating economics.
Ad Monetization Outpaced New-User Growth
Advertising growth is being driven much more by higher impressions and ad pricing than by user growth alone. Increasing engagement and monetization across the existing user base are increasingly important drivers of growth.
Revenue Rose, but Operating Profit Fell
Advertising revenue increased, but higher infrastructure and personnel costs weighed on operating profit. How effectively Meta manages those costs matters alongside revenue growth.
AI Infrastructure Investment Expanded Sharply
Capital spending on data centers and AI infrastructure rose sharply. The larger investment base will also bring depreciation and other costs over time, making cash generation from the core advertising business more important.
VALUATION · RETURN CALCULATOR
P/E · Multiples · Long-Term Investing
$762.50 × 2.55B
See calculation
FY2025 Q3 revenue $51.242B
+ FY2025 Q4 revenue $59.894B
+ FY2026 Q1 revenue $56.310B
+ FY2026 Q2 revenue $60.801B
= TTM $228.247B
- Current market cap
- $1.94T
- TTM revenue
- $228.247B
$1.94T ÷ $228.247B = 8.5x
- Current market cap
- $1.94T
- GAAP TTM net income
- $68.098B
$1.94T ÷ $68.098B = 28.5x
GAAP TTM net margin 29.8%TTM vs. Annualized Revenue
Recent-quarter and guidance annualizations are simple quarter-revenue ×4 comparisons, not forecasts for the next 12 months.
View high-point comparison
All-Time Closing High
2025-08-15Quarter revenue $47.516B ×4
Guidance revenue midpoint $49.750B ×4
Uses only information available as of the peak date. The comparison uses Q2 2025 results and share-count information available before the August 15, 2025 peak.
The key variables were Family of Apps user growth, ad impressions and price per ad, and the durability of profitability alongside AI infrastructure investment.
The multiple required strong advertising growth and profitability to persist alongside large-scale infrastructure investment.
Close $796.25 × 2.51B shares outstanding = approximately $2.00T market cap at the peak.
Requirements Implied by the Current Market Cap
This is the 2030 revenue implied by the current market cap under the displayed valuation assumptions.
Share-count changes and dividends are not included in this calculation.
Conditional Business Scenarios
Conservative · Base · Optimistic- Assumed 2030 net margin
- 23.3%Current 29.8%
- Assumed 2030 P/E
- 17.0xCurrent 28.5x
- Converted P/S
- 4.0x
View Conditional Shareholder Return Details
Shows the relationship among market cap, share count, implied share value, and shareholder return.
- Market Cap
- $1.94T$1.65T
- Shares
- 2.55B2.60B
- Implied Share Value Change
- -16.5%
- Implied Share Value Change
- -16.5%
- Dividend Contribution
- +1.1 pp
- Conditional Total Shareholder Return
- -15.4%
Advertising growth remains strong, but user and ad-impression growth normalize more quickly. AI-driven advertising efficiency supports monetization while the burden of large-scale AI infrastructure, CAPEX and depreciation remains significant.
- Assumed 2030 net margin
- 26.0%Current 29.8%
- Assumed 2030 P/E
- 19.0xCurrent 28.5x
- Converted P/S
- 4.9x
View Conditional Shareholder Return Details
Shows the relationship among market cap, share count, implied share value, and shareholder return.
- Market Cap
- $1.94T$2.16T
- Shares
- 2.55B2.58B
- Implied Share Value Change
- +9.5%
- Implied Share Value Change
- +9.5%
- Dividend Contribution
- +1.1 pp
- Conditional Total Shareholder Return
- +10.6%
User and advertising-inventory growth normalize gradually, AI-driven advertising efficiency continues to support monetization, and the core advertising business absorbs large infrastructure investment. No unconfirmed new AI revenue stream is required.
- Assumed 2030 net margin
- 28.5%Current 29.8%
- Assumed 2030 P/E
- 21.0xCurrent 28.5x
- Converted P/S
- 6.0x
View Conditional Shareholder Return Details
Shows the relationship among market cap, share count, implied share value, and shareholder return.
- Market Cap
- $1.94T$2.73T
- Shares
- 2.55B2.58B
- Implied Share Value Change
- +38.9%
- Implied Share Value Change
- +38.9%
- Dividend Contribution
- +1.1 pp
- Conditional Total Shareholder Return
- +40.0%
Advertising efficiency and monetization remain stronger for longer while user and ad-impression growth normalize more gradually. The core advertising business absorbs large AI infrastructure costs more effectively without relying on unconfirmed optionality revenue.
The conditional warrants granted by AMD represent potential non-operating economic value and are excluded from the core operating profitability assumptions in the future scenarios.
This analysis presents long-term valuation scenarios. Scenario inputs are conditional assumptions and are not company guidance or market consensus.
Conditional Shareholder Return Calculator
P/E and P/S are linked through the assumed net margin.
View Conditional Shareholder Return Details
Shows the relationship among market cap, share count, implied share value, and shareholder return.
- Market Cap
- $1.94T$2.16T
- Shares
- 2.55B2.58B
- Implied Share Value Change
- +9.5%
- Implied Share Value Change
- +9.5%
- Dividend Contribution
- +1.1 pp
- Conditional Total Shareholder Return
- +10.6%
This is a conditional arithmetic result based on the displayed assumptions, not a forecast of future share price.
Original Sources
Official Meta Platforms IR/SEC materials and market data.
Methodology, Terms and Operating Principles
What is GAAP?
GAAP refers to U.S. generally accepted accounting principles. GAAP financial results include items such as stock-based compensation and amortization that companies may adjust out of non-GAAP measures.
Company-Specific Valuation Assumptions
VALUFOUR does not apply the same valuation multiples to every company. Conditional scenarios are analytical assumptions based on each company’s business model, revenue scale, growth rate, profitability, durability of growth and historical valuation range. They are not forecasts or recommendations.
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Advertising and Use of Index Names
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Advertising revenue
Core revenue generated from ad impressions and pricing across the Family of Apps.
Family DAP
The de-duplicated number of people who use at least one Family of Apps product on a given day.
CAPEX
Capital spending on long-lived assets such as data centers, servers and network infrastructure.